I’m trying to determine the best way to bill b2b clients for PPC management. Here are a few models I’m considering:
- Percentage Model: percentage of total spend goes to agency
- Traditional agency model n
- no economies of scale
- difficult to discuss cpc without transparent mark-up
- Per Keyword Phrase
- $X/month/keyword
- Hourly Rate
- Pay Per Performance
- Googles PPA is only available on Content Network- not very useful for b2b, niche clients such as ours
- need to establish metrics/value of conversions – may not cover actual cost of managing
Anyone have any thoughts?
