I came across this interesting tool from labs.Summize.com that scans twitter comments for your keyword and then gives it the following rankings based on the attitudes within the tweets (Ugh, I still hate saying that word): wretched, bad, so-so, swell, great.
I’m not so sure I buy into the method of automated attitude/tone indexing, yet. I just don’t think an algorithm can do anywhere near the job of a human when it comes to analyzing tone. Nevertheless, this is a neat tool that gives marketers a glimpse into the status of their brand. Here’s a quick look at some brand’s I searched:
- “BB&T”: Great
- “Suntrust”: Great
- “Wachovia”: So-so
- “First Citizens”: wretched
- “Bank of America”/”BofA”: bad
