Great Interactive

This is an excellent piece of work. Great “breed” casting, even better concept.

PPC Pricing Model

I’m trying to determine the best way to bill b2b clients for PPC management. Here are a few models I’m considering:

• Percentage Model: percentage of total spend goes to agency
  • Traditional agency model n
  • no economies of scale
  • difficult to discuss cpc without transparent mark-up
• Per Keyword Phrase
  • $X/month/keyword
• Hourly Rate
• Pay Per Performance
  • Googles PPA is only available on Content Network- not very useful for b2b, niche clients such as ours
  • need to establish metrics/value of conversions – may not cover actual cost of managing

Anyone have any thoughts?

Creating a Social Media Plan

Our agency needs to come up with a Social Media strategy. I’ve teamed up with a couple like minded colleagues to create this strategy. I’m excited about this opportunity, it will be a nice change of pace from the typical “make the print concept interactive” approach. This is a chance to create a revenue stream for the agency that didn’t exist before. Ah, the wonders of the internet.

Now if we can just keep this dang “recession” from bursting the social media bubble we’ll be ok.

More to come.